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This allows users to match target markets with media consumption behaviour, segment markets, identify characteristics of media consumers as well as their brand usage, and identify opportunities for individual media types and titles.
More homes also have water piped in, with a resultant decline in the incidence of water on the plot only. The incidence of flush toilets in the home has grown, from These gains were seen especially in Gauteng, on the Reef and in Pretoria.
Putting more strain on the national grid is the growing number of electric stoves making an appearance in homes. Across the country, except in the Western Cape and North West, more homes have microwave ovens than before, up from Six out of ten South African adults have access to a cellphone, either owning, renting or using one.
This is a 7. The downward slide of landlines continues, from VCRs continue to decline, from Refrigerators have expanded their reach, and are found in Deep freezers are also up, from Top loading washing machines are up, from One in ten homes now has a home security system, up from 9.
Homes in Gauteng have been driving this security growth.
This group now accounts for Looking back just three years tothese changes are even more noteworthy. Significantly fewer people are to be found on the two lowest income levels, while income brackets higher up are swelling.
SAARF believes this is not due to people becoming unemployed and therefore falling out of these categories entirely, but rather that wages are improving and households are moving up the income ranking.
There has been a significant decline in the R1-R income bracket, from 4. The two highest income brackets have grown significantly. This has dropped to 4.
Functional literacy levels, where people have completed at least primary school, are up significantly, from Other significant changes in education level were seen in secondary and tertiary schooling. More people have matric, from The number of people holding technikon degrees has also increased, from 4.
Mpumalanga has also delivered more readers, with There are now 14,million newspaper readers, a gain of readers for the medium. Strong growth was seen in Gauteng where newspaper consumption rose from Other areas showing strong uptake of newspapers include Cape Town Average number of publications per reader: This category reaches Regional growth was seen in Gauteng.
Its reach is up from This growth has come through primarily from Gauteng. The second daily to show statistically significant growth is the Sowetan, which grew its readership from 5. It has enjoyed significant growth in Gauteng City Press grew from 7. The paper increased its reach in Gauteng.
In the weekend market, The Independent on Saturday has declined, from 0. The Sunday market is buoyant. Sunday Times currently has 3,million readers. MAGAZINES As was the case with newspapers, the glossier side of the print medium has enjoyed growth over the previous survey, with magazine readership in general going up.Know about best free astrology software available online and what they can do for you.
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